New York, NY | Fall 2025 marks a season defined by vibrant, unapologetic JOY at Marc Jacobs. Today, the brand unveils the next chapter in this bold and expansive creative initiative: a limited-edition capsule collection that explores the intersection of art and fashion through visual storytelling and expressive design. This launch continues the season-long celebration of JOY brought to life through cultural partnerships and immersive experiences.
Created in collaboration with renowned artists David Shrigley, Derrick Adams, and Hattie Stewart, the limited-edition capsule reflects their own visual language to shape a collection that blurs the boundaries between art and fashion. Known for culture-defining creative collaborations that extend beyond fashion, Marc Jacobs has spent the past year developing this collection with these three distinctive voices in contemporary art.
The result is a vivid expression of joy, translated into ready-to-wear, accessories, and signature bags. Shrigley’s satirical wit channels the absurdity that sparks laughter and lightness; Adams’ vibrant geometries celebrate color, rhythm, and play; and Stewart’s pop-surrealist florals and characters offer a psychedelic burst of optimism. Together, their work transforms the collection into a wearable gallery of creativity’s most uplifting emotion: joy. Each piece is a celebration of self-expression and a reminder that joy is meant to be worn.
Extending JOY beyond the brand, Marc Jacobs has invited a circle of like-minded partners to interpret the campaign through their own iconic products. From Converse sneakers and SHUT skateboards to customized Gibson Les Paul™ guitars and accessories, Brompton bikes, vibrant Moleskine journals, collectible box sets of premium Crayola adult creative tools, luxe pet accessories from maxbone, and two Barbie dolls wearing one-of-a-kind miniaturized styles from the collection – each item becomes a joyful canvas for this artistic collaboration.
Shot by Nick Newbold and styled by Stella Greenspan, JOY is a multi-sensory journey that will roll out globally through immersive installations and curated pop-ups at Nordstrom NYC, Galeries Lafayette in Paris, Isetan in Tokyo, and The Standard High Line in New York. This next phase of the campaign underscores a core Marc Jacobs belief: the future of fashion lies not in following trends, but in creating cultural moments.
The capsule collection launches in September 2025 in select Marc Jacobs boutiques worldwide, online, and at exclusive gallery-inspired pop-ups in New York, London, Paris, and Tokyo.
Source: Marc Jacobs | PR NewsWire
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